Email Spam Lunatics

Sticking with the whole spam thing.

Today we’ll look at email spam.

Have you heard the phrase, “the money is in the list?”

It’s 100% correct.  Email list building is probably the #1 leverage point in your business.

We’re not talking about building a list here.  We’re talking about moronic email spam.

You’ve seen it.

The desperate attempts to get you to open an email.  It goes something like this:

You’ve been tagged on facebook

You’re instagram friend sent you a message

You’re account has been hacked

First of all, I’m not sure why anyone would send this stuff out.  It’s a poor business building effort and even if you click on the email, you’re going to find out it is something completely different than advertised.

To tell you the absolute truth, I would delete and mark as spam even if I was interested in the content if I was misled into clicking.

The lesson here is simple.  Don’t be an idiot.  You don’t have to write misleading and annoying email subject lines to get your email opened.

Build a targeted list of subscribers and then give them what they want.

My business has been far better since I started list building and email marketing than when I was just doing one off advertising.

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